A BATHING APE is now one of the Most popular International fashion brands. A designer Tomoaki Nagao, a.k.a, NIGO, established his own brand in 1993. Its official name is A BATHING APE IN LUKEWARM WATER. CAMO Design with Ape motif is very popular, and exclusive City color items become sold out very fast. Also very Cute Ape motif, MILO, is loved. In 2010, MILO became one character of Sanrio officially. APE fans are coordinate their fashion with BAPE items from Top to bottom. Fashion people, Musicians, and celebrities, there are a lot of BAPE Fans around the World now.