Undercover is one of representative Japanese Street brands. In 1989, a designer Jun Takahashi starts Undercover with friends when he was a student of Bunka Fashion College. In school days, he was called Jonio as looking like Johnny Rotten, a vocal of Legendary PUNK Band SEX PISTOLS. In 1993, he opened own store NOWHERE (meaning No Where, NOW Here) with NIGO, a Director of A BATHING APE, in Harajuku, and sold items of Undercover and A BATING APE. Many Fashion people praise mixture of Street and Punk taste in Undercover's design. Since 2002, Undercover has gone into Paris Collection, and been considered as one of the most important Fashion designers in the world.